Some of the people in the group already knew a bit about the band, so it wasn’t very difficult to collect the information we needed. At this stage we needed to find out about the song, when it was released, from which album and how successful it was.
Ĭonstruction & ResearchWhen we decided that we wanted to do Kings Of Leon, Use Somebody we started off with our research on the band using Google. I believe that without all these developed technologies we wouldn’t be able to edit, add effects and create the video. How did you use new media technologies in the construction and research, planning and evaluation stages?We used a lot of new media to help us research, plan, construct and then evaluate our products. We received more positive feedback on the way we have linked the front of the digipack, advert and the video using the same location. Another very positive view was the band performance, which looked very ‘original’ and ‘professional’. At first we thought the unusual ‘not happy’ ending, would confuse the audience and they might not enjoy it, however that was the one area where we received the most positive reviews. It was mainly positive responses on the narrative of the video and how well it worked. What have you learned from audience feedback?The most feedback we received was from Facebook. I think the combination of the main product with the digipack and advert is effective, because it is a media convergence and watching the video will make the audience buy the album.ĭigipack & AdvertThe advert challenges the conventions of real media products, by being so simple, similar to KOL album covers. For example at the end of the video, as the song comes to an end, we see the band walking off, leaving their instruments behind and walking out of the studio.
Relating to this, in the video, we also have made sure that the band is dressed in the indie /rock style and that the performance as a whole is similar to the ones of KOL. I feel both products are well advertised towards the target audience, the indie, rock genre. It’s effective, because I believe it has everything that the target audience of Kings of Leon look for. How effective is the combination of your main product and ancillary texts? I think that as a whole our digipack and advert would be very successful in promoting the album. We did this because in a way it represents Kings Of Leon and their rock & roll lifestyle. The effects that we used on the photo, have made it darker and a lot different to the original. We chose this location, as we thought is very urban and industrial looking, which are many of Kings of Leon’s chosen sets for their videos. The background used for the advert and the digipack is where the narrative of our video is set. The font for the title used is very typical of KOL album ‘Only by The Night’. ĪdvertThe advert we have produced challenges in a way the forms and conventions of real media products. Similar to Use Somebody video and every other Kings of Leon video and as I have previously explained in the blog, we noticed that the band is dressed very casually, in jeans, checked shirts/plain t-shirts and leather jackets, so we have followed this theme.ĭigipackWe decided to put photos of each person from the band where each CD will go, as it fits in with the conventions of Kings of Leon album covers such as ‘Youth and Young Manhood’ and ‘Only by the Night’. These are very similar conventions to most of Kings of Leon videos. Ĭontinued.Throughout the video we have close up shots of the lead singer lip syncing. It doesn’t follow the lyrics of Use Somebody, nevertheless we felt that when we added the band shots it fits in very well. However unlike KOL’s typical no narrative based videos, we chose to include a boy and a girl’s relationship story. Mainly because we wanted to include a band performance similar to theirs. In what ways does your media product use, develop or challenge forms and conventions of real media products? The Use Somebody music video we produced challenges the forms and conventions of the real Kings of Leon video. EvaluationKings Of Leon - Use SomebodyMusic Video Elen Tashkova
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